Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers

Marina Kovalchuk; Alexandr Remezov

doi:10.52957/2221-3260-2024-12-67-75

VAK Russia 5.2.1

ANALYSIS OF THE EFFECTIVENESS OF MESSENGER MARKETING AS AN ACTUAL WAY TO INCREASE SALES AGAINST THE BACKGROUND OF THE GROWING POPULARITY OF MESSENGERS Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers

АА Аа

Published in Theoretical economics · Issue 12 · Pages 67–75 · Rubric: NEW INDUSTRIALIZATION: THEORETICAL AND ECONOMIC ASPECT

DOI: https://doi.org/10.52957/2221-3260-2024-12-67-75

Received: 02.12.2024 Accepted: 27.12.2024 Published: 16.01.2025

Authors

Marina Kovalchuk

ORCID

Alexandr Remezov

Marina Kovalchuk

Academic degree: doctor of pedagogical sciences

Science rang: professor

Yaroslavl State Technical University Russian Federation · Yaroslavl

ORCID

Alexandr Remezov

Yaroslavl State Technical University Yaroslavl

ABSTRACT

The article considers a personalized approach to the organization of the educational process as one of the factors of increasing competitiveness in the labor market. The analysis of the concepts of «digital economy», «digital transformation of education» is given, modern trends in these processes are highlighted, which are prerequisites for the emergence of personalized learning. The tasks expected to be solved in the field of education against the background of the changing socio-economic situation are studied. The definition and characteristic features of personalized learning are given. The relevance of the implementation of the personalized learning model at the present stage is substantiated, and its effectiveness in the formation of relevant skills of the XXI century, correlating with the requests of potential employers to ensure the competitiveness of future specialists, is considered.

KEYWORDS

digital economy, education, digital transformation of education, personalized learning, skill, skills of the XXI century, competitiveness

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GOST

Kovalchuk M. A., Remezov A. K. Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers // Theoretical economics. 2025. no. 12. pp. 67-75. DOI: https://doi.org/10.52957/2221-3260-2024-12-67-75. (Date of access 25.10.2026).

MLA

Marina Kovalchuk, Remezov A. K.. "Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers." Theoretical economics.12 (2025): 67-75. DOI: https://doi.org/10.52957/2221-3260-2024-12-67-75.

APA

Kovalchuk M. A., Remezov A. K. (2025). Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers. Theoretical economics(12), 67-75. https://doi.org/10.52957/2221-3260-2024-12-67-75

Chicago

Marina Kovalchuk, Remezov A. K.. "Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers." Theoretical economics, no. 12 (2025): 67-75. https://doi.org/10.52957/2221-3260-2024-12-67-75.

WIKI

{{cite journal | author = Kovalchuk M. A., Remezov A. K. | title = Analysis of the effectiveness of messenger marketing as an actual way to increase sales against the background of the growing popularity of messengers | journal = Theoretical economics | year = 2025 | issue = 12 | pages = 67-75 | doi = 10.52957/2221-3260-2024-12-67-75 }}

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