Moscow, Russian Federation
Moscow, Moscow, Russian Federation
Nowadays, in an ever-changing market and growing competition, optimizing corporate culture is becoming a critical factor in ensuring the sustainability and success of an organization. This article is devoted to the consideration of a timely problem - optimizing the structure of corporate culture for modern business challenges, as existing models often do not fully take into account digitalization, remote work, detachment and growing demands of personnel. To achieve the goal, the following tasks were set: to analyze the leading models and approaches to building corporate culture, to identify the key elements that require clarification and adaptation, to propose an updated structure of corporate culture. The methodological basis of the article was the analysis of scientific literature on the topic of corporate culture, the results of expert interviews with HR-managers and managers, as well as comparative analysis of the best practices of leading companies, reports. Special attention is devoted to the content of the components of corporate culture, the advantages and problems of its formation are emphasized. As a result of the study, the structure of corporate culture was proposed, supplemented with the following elements: role model of employee behavior, issues of cognition of oneself and one’s place in the company, emotional atmosphere and development in the team, communication, ethics, as well as general provisions and comfort zones. The proposed structure goes beyond traditional approaches by emphasizing individual development, creating a favorable working atmosphere, contributing to the emotional intelligence of the employee and creating a transparent communication environment. The scope of application of the research results is the development and improvement of human resource management programs, strengthening of corporate culture, as well as increasing the efficiency of the organization.
corporate culture, corporate culture structure, types of corporate culture, properties of corporate culture, management, employees
1. Abros'kina, V. D. Ocenka korporativnoy kul'tury i ee vliyanie na deyatel'nost' predpriyatiy / V. D. Abros'kina. — Tekst: neposredstvennyy // Aktual'nye voprosy ekonomiki i upravleniya: materialy II Mezhdunar. nauch. konf. (g. Moskva, oktyabr' 2013 g.). — T. 0. — Moskva: Buki-Vedi, 2013. — S. 106-108. — URL: https://moluch.ru/conf/econ/archive/91/4208/ (data obrascheniya: 09.03.2025). EDN: https://elibrary.ru/SWJPEL
2. Batovrina E.V. Geymifikaciya kak tehnologiya upravleniya personalom innovacionnyh organizaciy//Gosudarstvennoe upravlenie. Elektronnyy vestnik. 2022. № 95. S. 209-222. DOI: https://doi.org/10.24412/2070-1381-2022-95-209-222; EDN: https://elibrary.ru/FFVUXE
3. Battalova, L. M. Korporativnaya kul'tura v Rossii: problemy formirovaniya // Problemy ekonomiki i yuridicheskoy praktiki. – 2020. – T. 16, № 6. – S. 228-232. EDN: https://elibrary.ru/XPOXYO
4. Batyrbek, A. Izmerenie effektivnosti korporativnoy kul'tury: kak ocenivat' i uluchshat' kul'turu v kompanii // Stabil'nost' nacional'noy valyuty kak faktor obespecheniya finansovoy bezopasnosti gosudarstva: Mezhdunarodnaya nauchno-prakticheskaya konferenciya, posvyaschennaya 30-letiyu nacional'noy valyuty Respubliki Kazahstan, Astana, 01 noyabrya 2023 goda. – Astana: Evraziyskiy nacional'nyy universitet im. L.N. Gumileva, 2023. – S. 485-489. EDN: https://elibrary.ru/CMYUOW
5. Vaschenko, N. V. Rol' korporativnoy kul'tury v obespechenii ekonomicheskoy bezopasnosti predpriyatiya // Strategiya predpriyatiya v kontekste povysheniya ego konkurentosposobnosti. – 2022. – № 11. – S. 12-17. URL: https://elibrary.ru/download/elibrary_48486341_88760659.pdf EDN: https://elibrary.ru/HOBZVA
6. Grimashevich O. N., Zhdanov S. A. Formirovanie korporativnoy kul'tury predpriyatiy v sovremennyh rossiyskih usloviyah // Promyshlennost': ekonomika, upravlenie, tehnologii. 2018. №3 (72). URL: https://cyberleninka.ru/article/n/formirovanie-korporativnoy-kultury-predpriyatiy-v-sovremennyh-rossiyskih-usloviyah (data obrascheniya: 09.03.2025).
7. Zvereva Tat'yana Vladimirovna Osnovaniya, principy, priznaki i elementy korporativnoy kul'tury // IVD. 2009. №4. URL: https://cyberleninka.ru/article/n/osnovaniya-printsipy-priznaki-i-elementy-korporativnoy-kultury (data obrascheniya: 09.03.2025).
8. Ivanova E.A. Formirovanie korporativnoy kul'tury i ee osnovnye principy//Vestnik Stavropol'skogo gosudarstvennogo universiteta. 2012. № 2. S. 32-37. EDN: https://elibrary.ru/OYYGUL
9. Kameron K., Kuinn R. Diagnostika i izmenenie organizacionnoy
10. Karyakina V.Yu. Novaya zhizn' kompanii. vnedrenie novoy korporativnoy kul'tury v organizaciyu//Upravlenie korporativnoy kul'turoy. 2016. № 1. S. 70-75. EDN: https://elibrary.ru/WEOLML
11. Kim V. V. Korporativnaya kul'tura organizacii i faktory ee formirovaniya // Ekonomika i socium. 2019. №6 (61). URL: https://cyberleninka.ru/article/n/korporativnaya-kultura-organizatsii-i-faktory-eyo-formirovaniya (data obrascheniya: 09.03.2025).
12. Klyueva K.I., Men'shikova M.A. Formirovanie korporativnoy kul'tury organizacii: celi, zadachi, funkcii, principy i etapy/Transformaciya sistem upravleniya: novye zadachi i gorizonty. Sbornik materialov Mezhdunarodnoy nauchno-prakticheskoy konferencii. Pod redakciey S.A. Gal'chenko. Kursk, 2023. S. 510-514. EDN: https://elibrary.ru/KRCXTA
13. Kudryavyh, O. D. Izuchenie elementov korporativnoy kul'tury i obobschennye rezul'taty analiza korporativnoy kul'tury / O. D. Kudryavyh, T. A. Vlasova // Forum molodyh uchenyh. – 2018. – № 12-2(28). – S. 1247-1250. EDN: https://elibrary.ru/RQPOAM
14. Makarova, Yu. L. Ocenka razvitiya korporativnoy kul'tury v predprinimatel'skih strukturah // Vestnik OrelGIET. – 2018. – № 4(46). – S. 59-68. EDN: https://elibrary.ru/YZEQKT
15. Mironova Nataliya Alekseevna Vnedrenie korporativnoy kul'tury v kollektiv organizacii // Moskovskiy ekonomicheskiy zhurnal. 2019. №8. URL: https://cyberleninka.ru/article/n/vnedrenie-korporativnoy-kultury-v-kollektiv-organizatsii (data obrascheniya: 09.03.2025).
16. Mishina, N. G. Korporativnaya kul'tura: suschnost', struktura, problemy povysheniya ee urovnya // Vestnik Tul'skogo filiala Finuniversiteta. – 2018. – № 1. – S. 173-174. EDN: https://elibrary.ru/XYFFSP
17. Model' korporativnoy kul'tury Dila-Kennedi. — Tekst: elektronnyy // Dialog.guide: [sayt]. — URL: https://dialog.guide/modiel-korporativnoi-kultury-dila-kienniedi (data obrascheniya: 10.03.2025).
18. Romanova O.S. Organizacionnaya (korporativnaya) kul'tura v usloviyah cifrovoy ekonomiki//Mnogourovnevoe obschestvennoe vosproizvodstvo: voprosy teorii i praktiki. 2020. № 18 (34). S. 89-97. EDN: https://elibrary.ru/RVPZTJ
19. Romanovskaya E.V., Andryashina N.S., Anisimova A.E., Zakunova E.D. Diagnostika i ocenka vliyaniya organizacionnoy kul'tury na effektivnost' raboty organizacii//Moskovskiy ekonomicheskiy zhurnal. 2020. № 12. S. 58. DOI: https://doi.org/10.24411/2413-046X-2020-10856; EDN: https://elibrary.ru/KLOFKP
20. Ryazanceva M.V. Gibridnaya model' raboty: dostoinstva i nedostatki//Samoupravlenie. 2022. № 3 (131). S. 636-640. EDN: https://elibrary.ru/TVOHNR
21. Smirnov, R. V. Korporativnaya kul'tura i ee vliyanie na komandoobrazovanie // Gumanitarnye, social'no-ekonomicheskie i obschestvennye nauki. – 2012. – № 5. – S. 280-286. EDN: https://elibrary.ru/PQLDXL
22. Subbotin, A. N. Korporativnaya kul'tura: struktura i aspekty postroeniya // Molodoy uchenyy. – 2021. – № 14(356). – S. 98-101. EDN: https://elibrary.ru/EQKPJP
23. Tagibova A.A. Osobennosti issledovaniya korporativnoy kul'tury // Teoriya i praktika obschestvennogo razvitiya. 2016. №11. URL: https://cyberleninka.ru/article/n/osobennosti-issledovaniya-korporativnoy-kultury (data obrascheniya: 09.03.2025). EDN: https://elibrary.ru/XALAUZ
24. Torgunakova E. V. Korporativnaya kul'tura: problemy identifikacii i upravleniya // Ekonomika i upravlenie. 2009. №12. URL: https://cyberleninka.ru/article/n/korporativnaya-kultura-problemy-identifikatsii-i-upravleniya (data obrascheniya: 09.03.2025).
25. Charl'z, Hendri Gods of management. — New York Oxford: 1995. — 280 c. — Tekst: neposredstvennyy.
26. Sheyn E. X. Organizacionnaya kul'tura i liderstvo / Per. s angl. pod red. V. A. Spivaka. — SPb: Piter, 2002. — 336 s: il. — (Seriya «Teoriya i praktika menedzhmenta»).
27. Yahontova E.S. Kul'tura agile kak trend v upravlenii chelovecheskimi resursami//Upravlenie razvitiem personala. 2017. № 3. S. 226-229. EDN: https://elibrary.ru/WQZMWE
