The issues of mobilizing the existing land resource potential in Russia are considered. In terms of the logical structure of the study, a review of publications on food security and food supply for the population in Russia was carried out in the context of economic accessibility, quality of agricultural products, sustainability of the social structure and quality of life in rural areas. Trends in global land management and the quality of fertility have been identified, and the disposal of agricultural land against the backdrop of an annual population increase of up to 80 million people has been noted, which provokes famine. Despite the measures taken by the world community, the proportion of hungry people is not decreasing, but will remain in the near future. Against this background, Russia’s existing potential is in demand more than ever. The experience of joint use of land resources has been studied, allowing the implementation of large-scale projects in rural areas. But in terms of project implementation, appropriate labor resources are required, which are limited for a number of reasons. To replenish labor resources, a solution to the personnel shortage at the expense of migrants is proposed; for this it is necessary to build civilized labor relations.