LDR 00653naa#a2200169#i#450#
001     EN\YAROSLAVSKIY GOSUDARSTVENNYY TEHNICHESKIY UNIVERSITET\bibl\6a9c161432807fdbab8710d2
005     20261024230436.6
100 ## _a20251130b2025####ek#y0engy0150####ca
102 ## _aRU
200 1# _aMarketing mix modelling as a tool for evaluating the effectiveness of advertising campaigns
       _eJournal article
210 1# _aYaroslavl
       _cYaroslavl State Technical University
       _d2025
215 ## _a17 с.
608 ## _aJournal article
       _2local
700 #1 _aNuriev
       _gIslam Babash
700 #1 _aDushenin
       _gAleksandr Igorevich
700 #1 _aIbragimov
       _gNaimdzhon Mulaboevich
856 4# _atheoreticaleconomy.ru
       _u