00561naa#a2200169#i#450# EN\\bibl\114799 20260706100028.1 2221-3260 20260430b2026####ek#y0engy0150####ca RU Job-to-Be-Done technique application for the extended analysis of consumer behavior Journal article Yaroslavl Yaroslavl State Technical University 2026 13 с. Journal article local Zuenkova Yuliya Aleksandrovna Shabanova Ekaterina Igorevna theoreticaleconomy.ru