00608naa#a2200181#i#4500001001600000005001700016011001400033100004100047102000700088200011300095210005800208215001100266608002700277700002500304700003400329700003700363856002600400EN\\bibl\11174420260112143435.1##a2221-3260##a20251130b2025####ek#y0engy0150####ca##aRU1#aMarketing mix modelling as a tool for evaluating the effectiveness of advertising campaignseJournal article1#aYaroslavlcYaroslavl State Technical Universityd2025##a17 с.##aJournal article2local#1aNurievgIslam Babash#1aDusheningAleksandr Igorevich#1aIbragimovgNaimdzhon Mulaboevich4#atheoreticaleconomy.ru