TY JOUR TI Innovative strategies in the company’s digital transformation: institutional and legal aspects of managing platforms, data assets, and cross-industry innovations KW digital transformation KW innovation strategy KW innovation of business models KW platform economy KW data as an innovative asset KW ecosystem KW industry convergence JO Theoretical economics AU Kirilchuk, S.P. AU Nalivaichenko, E.V. AU Nesterenko, Y.Y. PY 2026 IS 0 PB Yaroslavl State Technical University