%0 Journal Article %T Innovative strategies in the company’s digital transformation: institutional and legal aspects of managing platforms, data assets, and cross-industry innovations %A Kirilchuk, S.P. %A Nalivaichenko, E.V. %A Nesterenko, Y.Y. %K digital transformation, innovation strategy, innovation of business models, platform economy, data as an innovative asset, ecosystem, industry convergence %J Theoretical economics %D 2026 %N 0 %P 15 %I Yaroslavl State Technical University