@article{Kirilchuk2026innovative, author={Kirilchuk, S.P. and Nalivaichenko, E.V. and Nesterenko, Y.Y.}, title={Innovative strategies in the company’s digital transformation: institutional and legal aspects of managing platforms, data assets, and cross-industry innovations}, journal={Theoretical economics}, publisher={Yaroslavl State Technical University}, year={2026}, pages={61-76}, volume={0}, issue={1}, }