TY  JOUR
TI  Job-to-Be-Done technique application for the extended analysis of consumer behavior
KW  Jobs-to-be-Done
KW  consumer behavior
KW  advertising
KW  marketing
KW  advertising campaigns
KW  JTBD
KW  promotion
JO  Theoretical economics
AU  Zuenkova, Y.A.
AU  Shabanova, E.I.
PY  2026
IS  0
PB  Yaroslavl State Technical University