%0 Journal Article
%T Job-to-Be-Done technique application for the extended analysis of consumer behavior
%A Zuenkova, Y.A.
%A Shabanova, E.I.
%K Jobs-to-be-Done, consumer behavior, advertising, marketing, advertising campaigns, JTBD, promotion
%J Theoretical economics
%D 2026
%N 0
%P 13
%I Yaroslavl State Technical University