@article{Zuenkova2026job-to-be-done,
author={Zuenkova, Y.A. and Shabanova, E.I.},
title={Job-to-Be-Done technique application for the extended analysis of consumer behavior},
journal={Theoretical economics},
publisher={Yaroslavl State Technical University},
year={2026},
pages={160-173},
volume={0},
issue={4},
}