%0 Journal Article
%T Marketing mix modelling as a tool for evaluating the effectiveness of advertising campaigns
%A Nuriev, I.B.
%A Dushenin, A.I.
%A Ibragimov, N.M.
%K marketing mix modelling, Bayesian approach, synergy effect, funnel effect, saturation effect, Adstock effect, advertising channels, causal inference
%J Theoretical economics
%D 2025
%N 0
%P 17
%I Yaroslavl State Technical University