@article{Nuriev2025marketing,
author={Nuriev, I.B. and Dushenin, A.I. and Ibragimov, N.M.},
title={Marketing mix modelling as a tool for evaluating the effectiveness of advertising campaigns},
journal={Theoretical economics},
publisher={Yaroslavl State Technical University},
year={2025},
pages={53-70},
volume={0},
issue={11},
}